Beer has roots that run mighty deep in St. Louis and besides food nothing goes better with beer than music.
After the acquisition of Anheuser Busch by global brewing giant In-Bev, the longtime St. Louis based brewer began to lose its tightly held grasp on the local drinking establishments. Seeing an opening, the entrepreneurs of small, local breweries took advantage of the market and a renaissance began to take hold in this beer loving town.
Harkening back to the early days of brewing in St. Louis, microbreweries have popped up all over the city, suburbs and even to the outlying areas in the past few years. The St. Louis Post-Dispatch even assigned Evan Benn as a beer beat writer to cover the news of the suds flowing from the taps. Not only do the microbreweries sell beer at their own local, but many get one or two of their beers into other bars to drum up publicity.
Local music venue, the Old Rock House, seeing a chance to capitalize on this trend, announced this week they will launch a new free monthly series called “Live & Local STL.” In the press release, Brian McCormac describes the goal of their idea:
The mission behind Live & Local STL is to bridge the gap between the growing local craft beer scene, and the emergence of quality local bands in our great city. We have seen evidence that the people who are doing their research and seeking out new music are doing the same when it comes to the beer they choose to drink while enjoying a show. In response to this we are going to make an effort to promote both of these movements, and do our best to educate the people of St. Louis who are willing to try new things.
Therefore, each month the venue will début a new local craft brew on draught and pair a local band that will compliment each other. The press release continued by describing the structure for these events: "For these events the doors of the Old Rock House will open at 7 p.m., there will be a tasting with the brewer responsible for making the featured beer at 8 p.m., then the attention will move from the bar to the stage as one of the many great local bands will showcase their talents with a free set of live music."
The festivities begin in January with the local brewery that started the whole microbrewery scene in town, Schlafly, who is celebrating its 20th year in business this year.
- Wednesday, January 11th - The "Official Release” of Schlfaly’s always popular Scotch Ale paired with the Celtic sounds of Joe Stickley & Sean Canan.
- Thursday, February 2nd - 4 Hands Brewing Company’s Divided Sky Rye IPA paired with the bluegrass outfit The Foggy Memory Boys.
A third event is penciled in for Wednesday, March 14th with the brewery and band yet to be determined.
With the local music scene and the local beer scene both flourishing this idea should help bring new patrons out to see local bands they've never heard and local beers they have yet to try. This sounds (and should taste) like a great combination.