3 Minute Record

"We learned more from a three minute record baby than we ever learned in school..." -from No Surrender by Bruce Springsteen

SEA NOW! Showcase at SXSW

Next Wednesday through Saturday music fans will inundate Austin, TX to see hundreds of bands play the South By Southwest Music Conference.  If you have a badge you're probably trying to map out your schedule for next week. While the scope of the event is a bit overwhelming, there are likely tough choices to make between which artists to see and if you can even get into some venues without spending half your time waiting in line. Please allow a suggestion... Check out the SEA NOW! showcase being presented by popantipop led by producer/mixer Michael Patterson whose credits include work with Beck, Black Rebel Motorcycle Club, She Wants Revenge, Great Northern and The Social Network.  An independent label and production studio working together, the popantipop label is home to Dead Snares, The Hundred Days, Spleen United and The Morlocks.

Over 60 bands will take the stage at Annie's West in Austin in that four-day period to play a wide variety of music. Many of the bands are relative newcomers, but some have been around for a few years now.  There will be an acoustic set from Exene Cervenka (from the band X) playing music from her new album The Excitement Of Maybe on Bloodshot Records. See the poster above for bands and estimated start times. You will be able to hear some great live music and help a worthy cause at the same time.

Activities at the showcase benefit the Sea Shepherd Conservation Society. Established in 1977 by Paul Watson, the organization describes their purpose thusly -

Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. Our mission is to end the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species.

Sea Shepherd uses innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately-balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations.

The closeout party on Saturday night will feature WallpaperThe Hundred Days and Great Northern plus some special guests. Both The Hundred Days and Great Northern are scheduled to play sets a day or two earlier so you have multiple chances to catch their sets.

What: SEA NOW! presented by popantipop
Where: Annie's West, 706 W. 6th Street, Austin, TX
When: March 16, 17, 18 & 19, 2011
Why: Benefits the Sea Shepherd Conservation Society (and its good music)
How: You have a SXSW badge don't you? Now GO!

Here's a couple of clips of Great Northern and The Hundred Days. These videos are a little older as both bands are recording new albums presently. Enjoy!

Great Northern - "Story"

The Hundred Days - "Out Of Nowhere"